When we compared our registry service to other registry software, we found 17 unique ways that our registry service helps gift givers, registrants, & merchants. Many other registry services don’t offer these 17 features below.
6 Ways Our Service Helps Gift Givers in Ways That Other Services Do Not
Gift Giver’s Experience (E.g. Friend or family member giving a gift)
The gift giver can easily find the registrant’s gift list because the service helps merchants rank
How Store Owners Can Trade Wasted Labor Costs For a New Tesla Car
March 10, 2024
No one likes to pay for gas—just ask Tesla drivers. Chris Kornelis, a reporter for The Wall St. Journal, shares this week how he switched to a Tesla to save $100 a month ($1,200 a year!) on gas.
This story is important to us because if someone will pick a car to save $1,200 a year, we should be able to find what they need to save in order to pick Shop Local’s Online Store. Let’s learn from Chris and his Tesla choice.
Making Replacement Savings Easy to See
The new ...
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How to quickly view all active registries by registry type.
October 26, 2023
Your Shop Local Store has two new features to help you keep track of your registries: On the Registry Reporting page, you can now view your active registries by event type. On the Registry Lists page, you can view the current registries by registry type for a specific year.
With these two updates, your store can easily identify the number of active registries by event type.
In the examples shown, we see the Registry Reporting page for a store.
Your registry service has built in email campaigns for each gift registry list. These campaigns promote your store in an automated and affordable manner. The campaigns often cost under $.0.42 per recipient—about half of what other email marketing campaigns cost.
Details
Your software sends out an anniversary reminder email to a customer that gave a gift for that registry.
Cost Per Email Sent
Let’s assume that a registry received 100 purchases. ...
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How registrants can invite friends to open a registry at your store via text.
May 24, 2023
Your Shop Local Store has a new feature: Registrants can now invite friends to open a registry at your store. The new "Help a Friend" feature on registry lists allows registrants to send a text message to their friends with an invitation to open a registry.
In the example shown, we see a registry list at Luxury Gift Shop. In the "Help a Friend" box, the registrant can click the "See Details & Invite Friend" link to refer their friend to your registry service....
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How setting goals for our new members can help them be more successful.
January 31, 2023
When growing our network, we consider what it takes to keep existing members and grow into other industries. Andrew Chen in The Cold Start Problem reports that Facebook famously wanted a user to get 10 friends in a week because then the person would likely use the service. Similarly, Slack said users with about 10 connections tend to become active users. My company currently doesn’t have such new user benchmarks and we need to develop them.
Adding New Retail Members to the Product...
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Our retailers recently told us that customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of these purchases are coming from registrants that open a ‘universal registry’ on websites such as Zola or MyRegistry. These universal registry services allow the registrant to add ...
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Our retailers recently told us that they were confused by strange registry orders. The stores are receiving gift registry orders on their sites but the retailer does not have a registry for the gift recipient at its store. Customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of...
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Your Bridge has a new feature: We've made it easier to navigate between registry lists. A Registry list now has forward and backward arrows so you can navigate to nearby registries with one click.
Previously, to see another registry list a merchant had to click on the back arrow in the browser, find the registry it wished to view, and then click it. The merchant would repeat these steps every time it wished to view a different registry list.
Bridge has added a new feature: You can now more quickly print a registry list. At the bottom of each registry list in the right-hand corner, you'll see a "Print" icon.
We're updated two features on your gift registry lists:
On a gift registry, customers buy gifts and a threshold may be met for gifts desired. When this occurs, no more gifts for the item are needed. When this occurs, the software needs to visually alert other customers to choose other gifts. With our update, purchased items now show a gray, translucent screen over them with a blue ribbon "Gifting Completed." Previously, we simply
Part of my job is to review registry software. I ensure that it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs results).
A retailer recently shared with me that it uses the service MyRegistry.com. I reviewed the retailer's site and how a customer would make a registry purchase via MyRegistry.com. For privacy purposes, I changed the name of the store in the screenshots shown.